It all started with one overstuffed suitcase and a chaotic entryway. Our founder Coco realized that disorganization wasn’t just a mess — it was a daily stress. So she designed her first set of fabric storage bags from scratch, testing shapes, zippers, and foldable formats until everything fit perfectly. What began as a personal project grew into Organized by Coco — a brand rooted in clarity, function, and care. Every product we design is inspired by real-life needs: finding your keys faster, packing in five minutes, or transforming a cluttered corner into a breathable space. We’re not here to make life perfect — we’re here to make it easier.